Why should you have an effective CRM solution?

Since 1992, CRM Partners has helped clients improve their business operations and profitability through the use of technology. Over that period of time we have found that some of the greatest improvements an organization can make result from implementing Customer Relationship Management (CRM) systems.

It’s not just for the sales department

Most people think that adding CRM software only benefits the sales department, and there are many ways it can improve that area: better organized sales efforts, increased corporate knowledge of customer histories, simplified activity management, better management reporting, even better sales forecasting. But in truth, a CRM system can help increase the information necessary to monitor and improve every department: marketing (lead tracking, advertising effectiveness, campaign management), finance and accounting, and production.

There are many things you need to know that your accounting system won’t tell you.

The accounting system is the backbone of any commercial organization. It tells you who’s buying what, how much, when, how they’re paying for it, how much it cost to produce, an whether you’re making money or not. What it won’t tell you is what it took to get that customer interested enough to buy or what got him to buy a second time from you, third or more times from you; why he continues to do business with you or (hopefully not) why he took his business elsewhere. This is where contact management and CRM software can add the muscle to your information management systems and dollars to your bottom line.

Why CRM software works

The best information on growing your business comes from your customers. From your customers you can learn what works and what doesn’t, where leads come from and where to spend marketing dollars, who can convert leads to prospects and who can close them, what your competitors are bringing to the table, where you need to improve your products or services, spotlight customer service–the list is endless. The best information on growing your business comes from your best customers.

What to expect from a Contact Management/CRM Solution

If you are considering a contact management or customer relationship management software for your organization, you can expect to see improvements in your business operations. Benefits can include:

When you need help selecting, implementing, or improving your CRM solution, please contact us at sales@resource-dynamics.com  We represent and work with a Partner with a wide range of products and expertise that can give you a great starting point on a system that will fit your organization.